You use your smartphone to do everything from booking concert tickets to hailing a cab. Now you’ll be able to use it to fill a cup with Coca-Cola.
Coca-Cola is unveiling a new fountain drink machine this weekend that lets you use Bluetoothtechnology to prepare your drink precisely the way you want it with a few taps on your smartphone.
Like your Diet Coke mixed with Diet Sprite? No problem. Want some vanilla flavor in your Fanta? You got it.
While a Coke dispenser might seem like a strange place to find innovation, it’s the kind of move that could give the Atlanta-based soft-drink giant an advantage in the hyper-competitive beverage market. Smartphones make sense for drink ordering, because they will not only allow you to order exact percentages of different mixtures or flavor addition but also remember your preference for next time.
“Choice and customization are not fads – they’re here to stay,” Chris Hellmann, Freestyle’s VP general manager, said in a statement. “So we’re focused on making sure the Coca-Cola Freestyle platform stays current and contemporary and that we continue to offer more beverages people want.”
“We’ve built features into this dispenser that are not only contemporary for today,” Hellmann went on. “We’ve also future-proofed the platform with not-yet-activated features like audio capability, optical sensors and a new equipment option that will eventually support the addition of drink categories not available on Freestyle today, such as teas, cold coffees and new varieties of juices.”
The Coca-Cola Freestyle 9100 will reportedly be unveiled at the National Restaurant Association (NRA) tradeshow in Chicago this weekend. The company hopes to roll out the snazzy new machine nationally in 2019, and also has plans to implement a new Freestyle operating system across all existing machines.